Jaume Ramírez Studio

Parklex Accessories

 

2018
Art Direction

 

Parklex manufactures technologically improved wood panels for construction, architecture and interior design. As a building material company, the efforts put behind the installation of their products to offer safe and flawless finishes is huge. Communicating their availability for delivering special installation accessories was essential. Accessories are produced in special colors to match Parklex’s wood finishes, or offer invisible systems by changing their color to black, details that give a value to the brand and can be shown with a playful touch.

The solution we offered was to create powerful images of their special accessories, independent from any communication format, as they change constantly. We found beauty in the different shapes and materials, and arranged them following different categorizations to provide full flexibility when applied.

 

Photography: Marçal Vaquer


View the development of Parklex's brand identity here.

Parklex Accessories

 

2018
Art Direction

Parklex manufactures technologically improved wood panels for construction, architecture and interior design. As a building material company, the efforts put behind the installation of their products to offer safe and flawless finishes is huge. Communicating their availability for delivering special installation accessories was essential. Accessories are produced in special colors to match Parklex’s wood finishes, or offer invisible systems by changing their color to black, details that give a value to the brand and can be shown with a playful touch.

Photographer: Marçal Vaquer

The solution we offered was to create powerful images of their special accessories, independent from any communication format, as they change constantly. We found beauty in the different shapes and materials, and arranged them following different categorizations to provide full flexibility when applied.

View the development of Parklex's brand identity here.