Jaume Ramírez Studio

Matt campaign for Parklex

 

2019
Strategy, Art Direction

 

One of the most important key values ​​of Parklex as a leading company in the development of maintenance-free wood for exteriors is its involvement in the research of new technologies capable of meeting the necessary conditions to extend the life of its products and getting the most out of the noble material which the company works with.

This campaign was directed to promote the new Matt finish for the Facade outdoor panels, featuring a new surface treatment that allows the natural grain of each panel to be perceived without glare, generating a new raw, natural appearance. The aesthetic value with which we worked has been the richness of the panel’s texture. We seeked a context based on architectural references that combined material contrast, bringing interest to the new surface of the panel.

Its launch implied a very detailed client journey, starting with copywriting, a promotional video for the campaign developed side-by-side with Kiwi Bravo, the generation of internal company newsletters towards commercial agents, the exclusive envelope edition enfolding material samples for professionals,  the development of a landing page to which digital advertising campaigns were directed, and the conceptualization of a physical space at the Architect@Work fair in Düsseldorf.

 

Video Production: Kiwi Bravo

Matt campaign for Parklex

 

2019
Strategy, Art Direction

One of the most important key values ​​of Parklex as a leading company in the development of maintenance-free wood for exteriors is its involvement in the research of new technologies capable of meeting the necessary conditions to extend the life of its products and getting the most out of the noble material which the company works with.

Video Production: Kiwi Bravo

This campaign was directed to promote the new Matt finish for the Facade outdoor panels, featuring a new surface treatment that allows the natural grain of each panel to be perceived without glare, generating a new raw, natural appearance. The aesthetic value with which we worked has been the richness of the panel’s texture. We pursued a context based on architectural references that combined material contrast, bringing interest to the new surface of the panel.

Its launch implied a very detailed client journey, starting with copywriting, a promotional video for the campaign developed side-by-side with Kiwi Bravo, the generation of internal company newsletters towards commercial agents, the exclusive envelope edition enfolding material samples for professionals,  the development of a landing page to which digital advertising campaigns were directed, and the conceptualization of a physical space at the Architect@Work fair in Düsseldorf.