Strategy, Art Direction and Graphic Design
Parklex manufactures technologically improved wood panels for construction, architecture and interior design. Under this principle, a visual identity capable of communicating experience in wood to different audiences has been developed.
The information is synthesized, organised. Then, content value is generated, illustrating the qualities of the company with photographs (products, accessories, architecture, facilities), technical information and material samples.
Just like Parklex’s products do, the final identity embraces technique and the beauty of wood together, giving shape to a heterogeneous diversity of elements.
Web Development: Llos
Printed Content: Agpograf Impressors
Photography: Marçal Vaquer
Prizes: ADG Laus 2020 – Silver